Twelve years ago, on this day, April 14th, 20014,  The mining industry appeared to have all it needed for a decent online campaign: a new website, chest-beating media statements and one of those fancy Twitter hashtags, #australiansforcoal. What it got in return was merciless mockery. The Minerals Council of Australia, which is backed by mining … Continue reading April 14, 2014 – MCA launches “Australians for Coal”