On this day, January 11, in 1964 the Surgeon General of the United States Dr. Luther Terry, M.D., published the landmark report Smoking and Health: Report of the Advisory Committee to the Surgeon General of the United States.
It sparked national and worldwide anti-smoking efforts. But of course, as documented in the “Merchants of Doubt” by Naomi Oreskes and Stephen Conway, the tobacco industry was waaay ahead of the curve, having started highly effective campaigns to cast doubt on the science, and then to reframe it all as “personal responsibility”. Sound familiar? It should: the subtitle of the must-read Oreskes and Conway book is “How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming”.
Why it matters. This “agnotology” (the creation of ignorance) has been a staggeringly successful tool of predatory delay. And “education” is no defence. In fact, those who’ve received “good” educations are often more vulnerable to insidious propaganda and careful framing than those who did not have the right clothes, accent, habitus to get through the obstacle course and win the prizes. If educated people (including the author of this blog) had gotten off – and stayed off – their asses in the early 90s, we might – just might – not be looking down the business end of 4 degrees by the end of the century. Oops