On this day, September 14, 1991 according to a later article by Ross Gittins (Australian economics journalist) published in the Australian “Good Weekend” supplement.
“Deirdre Macken produced much evidence from market research that public concern about the environment, and the public’s willingness to buy eco-friendly products, had subsided markedly since their surge in 1989.”
Turns out it was all a fad.
And the fad came and went, until finally, in about 2021, reality came a knocking so loud she could no longer be ignored, and the issue attention cycle was – sort of – overcome…
On this day the PPM was
Now it is 420ish- but see here for the latest.
Why this matters.
People care, but unless that care is harnessed, protected, nurtured, then the buying of stuff (and giving of speeches) decays quickly. And it is very very rare for care to be harnessed, protected, nurtured.
What happened next?
We kept on buying stuff, including the fine words of politicians, and never trying to see the truth.