Ten years ago, on this day, February 22, 2013, some miners went ape, setting up a ludicrous front organisation. Brain-damage indeed.
A Goldfields lobby group is planning to launch an eleventh hour campaign against what it calls “green extremists”.
The group DAMAGE, Dads And Mums Against Green Extremists, is planning advertisements in a Kalgoorlie newspaper in the last week of the state election campaign
Anon, 2013 Goldfields lobby group opposing ‘green extremists‘ ABC. 22 February.
The amount of carbon dioxide in the air was roughly 397ppm. As of 2023 it is 419ppm, but check here for daily measures.
The context was
Western Australia is heavily dependent – in every sense – on mining. Anything that gets between the miners and their cash is regarded as something to be ignored, then smeared and repressed, by any means necessary.
What I think we can learn from this
Sometimes the goon squad tries to develop a sense of humour, as it did with this retronym. It’s usually not very funny though, more pitiable and embarrassing.
And smearing people who think a habitable planet in years to come is a nice idea as “extremists” is, well, an old ploy.
But, you know, sometimes it goes all step on a rake/Streisand effect.
What happened next
The Libs won the 2013 State election.
But the Greens? The Greens were glad of the attempted “damage” to their brand. As one their MPs Robin Chapple said after the election
“I thank Tim Hall, the Greens candidate for the seat of Kalgoorlie. In Kalgoorlie, I also thank an organisation called Dads And Mums Against Green Extremists. DAMAGE was set up specifically to target the Greens, but in fact it helped to retain our vote by focusing on the Greens and identifying some of the issues it stands for. Many years ago former federal member of Parliament Michael Beahan told me that if your opposition is invisible, the worst thing you can do is identify them. Until the establishment of DAMAGE, the Greens to a large degree had been invisible in the Kalgoorlie media. But in the last two to three weeks of the election, the Greens were front and centre in the media and retained its vote. Michael Beahan’s point was that if somebody is not grabbing the attention, do not highlight them, but DAMAGE did exactly that.”
The cultures of extractivism? They continue.
What do you think? Does this pass the ‘so what?’ threshold? Have I got facts wrong? Interpretation wrong? Do comment on this post.