One hundred and seventeen years ago, on this day, October 28, 1906, the press release was “born”“According to public relations lore, the press release was born following a train wreck on October 28, 1906, in Atlantic City, N.J., that left more than 50 people dead.”
The amount of carbon dioxide in the air was roughly 299ppm. As of 2023 it is 419ppm, but check here for daily measures.
The context was that there kept being these sorts of disasters and events. Containing and corralling the media, which was a bit more independent and rambunctious perhaps, than it is now, was time-consuming and not always successful. So a press release is an inspired idea. Because it is a labour-saving device, which means that you don’t have to say the same thing over and over again. But also, you get to frame the narrative with some good – what are now called – “sound-bites.”
What I think we can learn from this is the practice of corporate control and government control, via press releases at least, goes back a long way. For more about this, see Alex Carey – “Taking the Risk out of Democracy.”
What happened next
Perhaps someone has charted the growth of press releases, but basically the thing to come back to understand is most of what you read in the world in day-to-day journalism is from press releases that have been put out, the journalist has either changed it (or not changed it), and at most got some react quotes from someone, and then cobbled a story together. But this is the equivalent in information terms of endlessly eating fries or Big Macs. It’s not nourishing. So what you need is long form journalism from specialists, but who has the time for that? It costs money. So the daily press enters a death spiral, when an informed citizenry is essential…
What do you think? Does this pass the ‘so what?’ threshold? Have I got facts wrong? Interpretation wrong? Please do comment on this post, unless you are a denialist, obvs.