On this day 14 years ago, the trade publication Australian Mining ran the following –
Climate change groups have dismissed the anti-carbon tax ad blitz launched on Sunday, and its ‘shaky numbers’.
Industry groups came together as the Australian Trade Industry Alliance (ATIA) to create an ad campaign to derail the Government’s carbon pricing scheme, NineMSN reports.
In the ads, ATIA says only $4.9 billion was generated in Europe over the first six and half year by a carbon tax, as compared to a potential $71 billion over the period in Australia.
The Climate Institute have hit out at the advertisement, saying neither the alliance nor its figures, should be believed.
Not only was the $71 billion amount $10 billion off, but the campaign failed to mention that over six years Europe will generate $143 billion, the group said.
“This new industry alliance is just another shady front group with more shaky numbers as they argue for more delay, exemptions or special treatments,” the institute’s John Connor stated.
The amount of carbon dioxide in the air was 353ppm. As of 2025, when this post was published, it is 430ppm. This matters because the more carbon dioxide in the air, the more heat gets trapped. The more heat, the more extreme weather events. You can make it more complicated than that if you want, but really, it’s not. Fwiw, I have a tattoo of the Keeling Curve on my left forearm.
The broader context was that Australian political elites had been warned about carbon dioxide build-up repeatedly. A carbon tax had been mooted in 1989, and fierce battles against it fought, especially in 1994-5. Liberal Prime Minister John Howard had defeated various emissions trading schemes, but eventually the tide turned and from 2007 onwards the political and economic elites had been wrangling. Kevin Rudd had comprehensively failed and his assassin/replacement Julia Gillard had hoped to kick the issue into the long grass, but parliamentary arithmetic did not allow (i.e. her government relied upon Greens and pro-climate action independents).
The specific context was that Gillard had announced the details of the scheme, and of course a huge anti- campaign had begun…
What I think we can learn from this is that even the mildest of actions are not acceptable to those who really run the show.
What happened next was that Gillard’s legislation got through (she had a remarkable record, btw, of getting legislation through). But the carbon pricing scheme was then abolished by the next PM, a thug by the name of Tony Abbott, whose down party found him unacceptable a little over a year after that.
What do you think? Does this pass the ‘so what?’ threshold? Have I got facts wrong? Interpretation wrong? Please do comment on this post, unless you are a denialist, obvs.
Also on this day:
July 24, 1977 – Climate change as red light? “No, but flashing yellow.”