Eighteen years ago, on this day, August 7th, 2007,
The Australian Conservation Foundation (ACF) launched a new campaign – Who On Earth Cares – with Cate Blanchett as its ambassador, aiming to provide online community spaces for people to show they care about climate change in Australia, and who want to see Australia reduce its greenhouse pollution.
Cate Blanchett and Don Henry on Sunrise
https://www.treehugger.com/culture/who-on-earth-cares-cate-blanchett-does.html
The amount of carbon dioxide in the air was 384ppm. As of 2025, when this post was published, it is 430ppm. This matters because the more carbon dioxide in the air, the more heat gets trapped. The more heat, the more extreme weather events. You can make it more complicated than that if you want, but really, it’s not. Fwiw, I have a tattoo of the Keeling Curve on my left forearm.
The broader context was that the ACF had been aware of carbon dioxide build-up as a Real Problem since the early 1980s, but only began campaigning on it in the late 1980s (for very understandable reasons). They’d done really good work (within the confines of what is ‘possible’) in the late 1980s and early 1990s. But the times change – the Liberals decided they’d been “betrayed” and Labor began to resent the rise of the Greens.
The specific context was that in late 2006 the climate issue had exploded onto the scene in Australia, and ACF hoped to develop pressure around this, especially as there was an election coming up…
What I think we can learn from this – there are waves of attention and inattention. During a wave you might get some promises of action. Whether you get action once the inattention kicks in depends on what kind of infrastructure of monitoring and pressure you have (or haven’t) built.
What happened next – Blanchett also, in 2011, fronted some adverts in support of Gillard’s carbon price – the “Say Yes” campaign. This, predictably, earned her the moniker “Carbon Cate” from the Murdoch press.
What do you think? Does this pass the ‘so what?’ threshold? Have I got facts wrong? Interpretation wrong? Please do comment on this post, unless you are a denialist, obvs.
Also on this day:
August 7, 1979 – Cabinet Office wonk hopes to pacify greenies
August 7, 1995 – decent Australian journo reports on utter bullshit #climate economic “modelling”
August 7, 2003 – John Howard meets with business buddies to kill climate action