Twenty nine years ago, on this day, September 10th, 1997 another pro-apocalypse propaganda outfit was launched, ahead of the UNFCCC negotiations to take place in Kyoto (COP-3).
“Global Climate Information Project” launched”
Launched on September 9, 1997, by some of the nation’s most powerful trade associations, the Global Climate Information Project (GCIP) has rolled out an ambitious campaign for combating possible emission regulations courtesy of the Kyoto conference.
Through an advertising campaign that, according to GCIP figures, has already spent more than $3 million in newspaper and television spots and could spend as much as $13 million, the GCIP aims to cast doubt upon the need for emissions controls by questioning the politics and the science behind a United Nations agreement.
Writing on the media campaign unveiled by the GCIP, Bruce Clark of the Financial Times remarked that it “could become one of the most expensive lobbying efforts since the ‘Harry and Louise’ commercials that helped doom” the Clinton administration’s health-care reform proposal”
“A Clear View, Vol 4, No 16, Clearinghouse on Environmental Advocacy and Research”
The amount of carbon dioxide in the air was 364ppm. As of 2025, when this post was published, it is 430ppm. This matters because the more carbon dioxide in the air, the more heat gets trapped. The more heat, the more extreme weather events. You can make it more complicated than that if you want, but really, it’s not. Fwiw, I have a tattoo of the Keeling Curve on my left forearm.
The broader context was that business interests always mobilise and collaborate to face down challenges to their right to socialise the costs and privatise the profits. There’s lots of good research on this – Merchants of Doubt by Oreskes and Conway remains a good place to start.
The specific context was that Kyoto was coming and business had already done a great job in demonising it, in boxing in US Senators. But you can never be too sure, so thus the “Information” (sic) Project.
What I think we can learn from this. The war for the public mind goes on, and on.
What happened next – the war for the public mind went on.
GCIP ran a whole bunch of adverts on American TV.
New battalions were formed, new weapons tested. The strategic imperative remains unchanged – keep the peasants too busy to fight back. Buy off the smart one that you can, sideline or dephysicalise those you can’t.
What do you think? Does this pass the ‘so what?’ threshold? Have I got facts wrong? Interpretation wrong? Please do comment on this post, unless you are a denialist, obvs.
Also on this day:
September 9, 1947 – The Daily Worker talks about melting the ice-caps
September 9, 1971 – of Australian Prime Ministers and American scientists…