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Activism Cultural responses

September 28, 2008 – “Wake Up Freak Out” posted online

Fifteen years ago, on this day, September 28, 2008, a brilliant and too-relevant-for-words animation was unleashed on the world.

The amount of carbon dioxide in the air was roughly 385.5ppm. As of 2023 it is 423ppm, but check here for daily measures. 

The context was people were indeed waking up and freaking out but not fast enough and in large enough numbers to make a difference. And they couldn’t join groups because they weren’t any decent functioning groups anymore, just various sects and zombie repertoire outfits.

What I think we can learn from this – Leo Murray is insanely talented.

What happened next

The climate movement imploded at the end of 2009 and into 2010. And we still don’t really have a movement, just a bunch of groups, rising and falling, unaware of any of the history, of what is needed. Or aware of what is needed but unable to do it. Because, reasons.

What do you think? Does this pass the ‘so what?’ threshold? Have I got facts wrong? Interpretation wrong? Please do comment on this post, unless you are a denialist, obvs.