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Cultural responses United Kingdom

June 20, 1977- “Alternative Three” – An early Climate Hoax 

On June 20 1977 the mockumentary (as we would now call it) “Alternative 3” was broadcast. It was supposed to go out on April 1st, but a strike scuppered that.
So, the documentary, which – well, let’s go to Wikipedia –

 Purporting to be an investigation into the UK’s contemporary “brain drain“, Alternative 3 uncovered a plan to make the Moon and Mars habitable in the event of climate change and a terminal environmental catastrophe on Earth…

It was claimed that scientists had determined that the Earth‘s surface would be unable to support life for much longer, due to pollution leading to catastrophic climate change. Physicist “Dr Carl Gerstein” (played by Richard Marner) claimed to have proposed in 1957 that there were three alternatives to this problem. The first alternative was the drastic reduction of the human population on Earth. The second alternative was the construction of vast underground shelters to house government officials and a cross section of the population until the climate had stabilised, a solution reminiscent of the finale of Dr Strangelove. The third alternative, the so-called “Alternative 3”, was to populate Mars via a way station on the Moon.[6]

Why this matters. 

Atmospheric consequences were well enough known in the mid 70s to be the stuff of parody. I have a copy of the book – it’s WILD

What happened next?

There are still people out there who believe it.

It’s a bit like the (wonderful) Report from Iron Mountain, by Leonard Lewin.

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