Forty seven years ago, on this day, September 13, 1976, a major US news network did a story on climate change.
“On September 13, 1976, ABC’s Jules Bergman did a two minute 10 second story on a National Academy of Sciences committee report on the damage done by fluorocarbons (from aerosol spray cans) to the ozone layer of the earth’s atmosphere. Like most fluorocarbon/ ozone stories, this one cited the medical dangers of increased skin cancers, but in this case, the committee said that the most dangerous result might be a warming of the earth’s poles.”
Sachsman, 2000 The Role of Mass Media in Shaping Perceptions and Awareness of Environmental Issues
The amount of carbon dioxide in the air was roughly 332ppm. As of 2023 it is 423ppm, but check here for daily measures.
The context was that journalists were, by 1976. very sensitised to the climate issue. There was the prolonged drought in the United Kingdom. Stephen Schneider had released “the Genesis Strategy,” and had made various appearances on the Johnny Carson Show. So getting the climate issue into a discussion of ozone was not that much of a stretch.
What I think we can learn from this is that decent journalists will give you a tolerably accurate version of the truth. You may need to reframe some of the factoids, but especially if it’s the business press, you will more or less be able to figure what’s going on. For all the good it will do you.
We have known for 50 years that there was serious trouble ahead – longer in fact, but really from the early mid 70s both the theory and the evidence were coming together… And here we are.
What happened next
In 1977 the National Academy of Science released its report. George Brown managed to Shepherd the climate protection act or whatever it was called into law Carter signed this time next year ear and there was a flurry of newspaper articles and presumably television reports about the dangers of continuing to rely on coal and here we are.
What do you think? Does this pass the ‘so what?’ threshold? Have I got facts wrong? Interpretation wrong? Please do comment on this post, unless you are a denialist, obvs.