Twenty years ago, on this day, March 4, 2003, President Bush’s greenwash strategy was revealed in all its steaming glory
The memo, by the leading Republican consultant Frank Luntz, concedes the party has “lost the environmental communications battle” and urges its politicians to encourage the public in the view that there is no scientific consensus on the dangers of greenhouse gases.
“The scientific debate is closing [against us] but not yet closed. There is still a window of opportunity to challenge the science.”
Burkeman, O. 2003. Memo Exposes Bush’s New Greenwash Strategy. The Guardian, March 4
The amount of carbon dioxide in the air was roughly 376.6ppm. As of 2023 it is 419ppm, but check here for daily measures.
The context was that George Bush was clearly not going to do anything about climate change. It’s not clear that Al Gore, who actually won the 2000 presidential election, would have either, but there you are. So it became a question of how to position the issue. So-called “perception management.” And the Luntz memo basically says,
What I think we can learn from this
The battle for the control of the public mind is a never-ending battle. (Or rather, the propagandisation and the attempts to combat it, so that we can have a public sphere not dominated by rich vested interests, is never-ending). And as reality, physical reality, impinges more and more, you’re gonna find more and more people spewing propaganda and more and more people and this is the crux, wanting to believe it. So, this is not brainwashing against resistance. This is going with the grain.
What happened next
Luntz sort of kind of recanted ,in 2019
https://www.politico.com/story/2019/08/21/frank-luntz-wrong-climate-change-1470653
What do you think? Does this pass the ‘so what?’ threshold? Have I got facts wrong? Interpretation wrong? Please do comment on this post, unless you are a denialist, obvs..